Over the last few days I've been thinking about what promo I should do for when FORBIDDEN hits the shelves, and basically freaking out. Luckily, the awesome Amanda Ashby calmed me down with great advice, which basically amounts to this. Do what you're comfortable with doing, and concentrate on writing the next book.
Strangely enough, Nathan Bransford has a post on his blog today tackling the same question. And basically his advice is this. "do what you're best at. Don't make yourself miserable doing what you think you should be doing, do what you enjoy doing."
Do you enjoy promo? What do you think works/doesn't work? And what do you think of book trailers?